THE STORY BEHIND THE BRAND

It’s Incredibly exciting to announce the official launch of my art advisory. It is the culmination of over 25 years of work at auction, with galleries and as a curator—the synthesis of which has coalesced into a dynamic and rigorous practice that blends both aesthetics and market knowledge.

As a starting point and ideological foundation for this new adventure, I worked with the incredible graphic design firm, Estudio El Cajón, in Bogota to create a concept that reflects the ethos of this new initiative and my own personal approach to art advisory.  

After two months of evolution, we settled on an asterisk as the logo for the advisory. The asterisk is a reference to a “paratext”, something that is beyond what we’re seeing, a metaphor for a world of knowledge that opens for clients.  

As a symbol, it is additive, a character that creates meaning but remains subtle and understated.

The asterisk is emblematic of the long tail of art history with one of the first recorded asterisks appearing on the Cuneiform student-exercise tablet, Sumerian, c. 1900 BC. (The Metropolitan Museum of Art).  

Perhaps the best notation is that the name for an asterisk in Latin is “Little Star”, expressing that very specific magic brought to a client’s life with a great new acquisition.  

I look forward to sharing the future endeavors and services of this new venture with you—adding new directions, opportunities, thought, excitement, and energy to collecting.

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Brand design by Estudio El Cajón.